Results
Real Maryland Contractors. Real Numbers.
Three home-service companies, the challenge each brought us, what we did and what it produced over a stated period. None of them is a plumbing company yet; they’re here because the approach is the same one we build around plumbing work.
Tim Kyle Company
HVAC & Electrical · Maryland & Pennsylvania
251%increase in online leads during their first three months with us, compared with the three months before we started.
The challenge
Grow HVAC and electrical revenue across multiple markets, with clear visibility into which markets and services were producing the work.
What we did
The owner was making the marketing decisions between service calls, with spend split across channels and no way to tell which markets or services it was producing work in. We started from the business goals rather than the channel list: which markets were worth growing, which services were worth more. From there: a website built around those services and markets, search and local visibility for each area they serve, paid search on the work they wanted more of, content on the services and questions customers were actually searching, and reporting that judged every market and service line on its own. Budget moves toward what pays.
What we manage today
Strategy & Direction · Web & Technology · Search & AI Visibility · Advertising & Acquisition · Creative & Content · Analytics & Intelligence
Ryan Electric
Residential Electrician · Frederick, Maryland
579%increase in online leads during their first three months with us, compared with the three months before we started.
The challenge
Win more residential electrical work in one competitive local market, without waiting months for organic visibility to build.
What we did
The owner was running marketing alongside the business and needed work sooner than organic search could realistically deliver it. We built the plan around that constraint: branding and the website first, paid search to pursue near-term inquiries, search and local visibility building underneath it, and content on the residential work they wanted more of. Tracking and agreed inquiry definitions let us assess campaign performance, and KPIs were agreed up front so budget could move as the picture changed.
What we manage today
Web & Technology · Search & AI Visibility · Advertising & Acquisition · Creative & Content · Analytics & Intelligence
Cox Roofing
Roofing Contractor · Maryland
600%increase in keywords ranking in Google’s top five over their first three months with us, compared with the three months before. A measure of search visibility, not leads or revenue.
The challenge
Compete for roofing work across a crowded Maryland market where a small group of contractors competed strongly in relevant roofing searches.
What we did
Marketing had been a run of one-off efforts with nothing connecting them and no way to say whether any had worked. We set the goal first: visibility in the searches that actually produce roofing work. From there: branding and the website rebuilt around the roofing services they sell, search and local visibility across their service area, content answering what homeowners search before they call, and reporting so progress was something you could see month to month rather than argue about.
What we manage today
Web & Technology · Search & AI Visibility · Creative & Content · Analytics & Intelligence
How these were measured
- Each figure compares a client’s first three months with us to the three months immediately before.
- Leads means lead form submissions and phone calls, with spam excluded. The same tracking was in place across both periods.
- Cox Roofing is measured differently: keywords ranking in Google’s top five across a fixed set of 100 keywords covering their services, tracked consistently across both periods.
A before-and-after comparison documents a change over that period, but it doesn’t isolate the contribution of any single activity. Performance varies by market, competition, budget and strategy.
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